Restrictions on advertising relating to the provision of oral and dental care services and EU law

1. Preamble
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The use of advertising by dentists is restricted by laws of nations for public interest reasons, such as the protection of public health. This is so to the extent that, in some countries, restrictions go as far as prohibiting any type of promotion of oral and dental care services. And this explains why the Court of Justice of the European Union («CJEU») has recently been asked whether this type of prohibition is in conformity with EU law…