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Código de conducta sobre el uso de influencers en la publicidad - Despacho de abogados Gómez-Acebo & Pombo
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Código de conducta sobre el uso de influencers en la publicidad

icon 30 de octubre, 2020
La Asociación Española de Anunciantes y la Asociación para la Autorregulación de la Comunicación Comercial han acordado un código de conducta sobre el uso de influencers en la publicidad en el que se establece el marco deontológico que deberá aplicarse en la publicidad de personas con influencia.

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Autor/es

Sofía Martínez-Almeida – Socia

Mónica Esteve – Counsel

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Propiedad Industrial e Intelectual

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